ValueLab is a social impact collective building better humans, communities, and cities. We work at the intersection of personal practice, precinct development, and public imagination.
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We believe that habits shape people, and people shape systems. We work on both. Our projects range from civic renewal and housing to learning ecosystems, art, and public rituals. Our theory of change is simple: if enough people do good work in good rhythms, the world gets better.
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CONTEXT
The world is facing cascading macro-crises driven by rapid technological, environmental, and socio-economic shifts. More will change in the next 10 years than the last 300. The current landscape demands proactive, visionary leadership to sustain and guide societal evolution.
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PURPOSE, VISION, MISSION
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Purpose
Sustain and guide societal evolution by cultivating daily rhythms, meaningful work, and resilient environments that shape healthier systems from the inside out.
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Vision
To be the architects of a post-scarcity future where infrastructure, technology, community and culture intersect radically to serve societal well-being.
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Mission
To create sustainable, impact-driven precincts that foster economic resilience, social inclusion, and cultural richness through long-term asset control and governance models. We do this by designing both the internal architectures (habits, values, learning) and external infrastructures (spaces, jobs, systems) that enable people and communities to thrive.
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VALUES
Me+
This represents a call to embrace and enlarge the concept of your identity. It works on a micro scale, focusing on the individual. It encourages an expansion of one’s sense of self and identity beyond the physical and into broader existential realms.
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Win+
This is an invitation to uplift those around you, urging us to reconsider our definitions of success. Operating at a meso scale, it involves our community and immediate circles. The focus is on collective victories and community well-being, challenging traditional notions of individual success.
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Love+
Positioned as a lifelong journey, it involves deeply connecting with the world and is the centerpiece of the discussion. Operating at a macro scale, it confronts global challenges like the climate crisis, population growth, and rapid technological advancements. Love+ inspires positioning empathy, understanding, and care at the heart of all change, aiming to integrate these values into leadership and societal evolution.
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STRATEGY
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Create scalable habit and employment frameworks that seed systems-level change from the level of daily life.
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Develop and scale precinct-based regeneration.
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Align long-term asset control models with governance structures that enable community ownership.
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Invest in technology, education, and cultural projects that enhance economic sustainability and future-proof communities.
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Secure blended financial models: debt, philanthropic capital, and revenue-based funding to scale impact.
METHODOLOGY
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The Daily 8s
A foundational rhythm for individuals and communities to practice sustainability, creativity, and systemic alignment at the micro level. Find out more here: thedaily8s.com
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Engine A / Engine B Model
Build a dual engine approach—Engine A (mindset & rhythm diffusion via accessible resources) and Engine B (structural jobs + precinct transformation via asset control).
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Humanity-Centred Design™
framework integrating place-based development, governance, and investment models.
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Triple-I Playbook
balancing Income, Innovation, and Impact through a strategic mix of design thinking, lean UX, and traditional project management.
OUTPUT
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Scalable rhythms that shape behavior, meaning-making, and social cohesion.
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Jobs that align with systemic repair and dignity.
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Robust infrastructure, long-term community ownership, and thriving cultural & economic ecosystems.
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